Scotty LaLonde

Managing Member

Scotty LaLonde founded Podium Marketing in 1999 as an agency to assist in seeking, negotiating and servicing sponsorship agreements in the lifestyle, motorsports and the automotive events industries. For over a decade LaLonde and his team have worked to build Podium into an engagement marketing industry leader that top brands seek out to help bring their sponsorship and events to life.
LaLonde’s experience includes marketing and event work with: Toyota, Scion, Lexus, Audi, Red Bull, American Le Mans Series, Yamaha Watercraft, Yamaha Electronics, Anheuser-Busch, Bridgestone, Champ Car, ExxonMobil, Joe Gibbs Racing MX, Feld Entertainment, Alli Sports, AMA Pro Racing, Rally Art, RealTimeRacing, SCCA Pro Racing, SCCA Pro Rally and US Skiing.

Heather Otto

Director of Engagement Marketing

A true Colorado Native, Heather grew up just outside of the city and attended CU Denver to earn her degree in Business Marketing. After several years with Podium as a Brand Ambassador Heather joined the team full time in 2015. Now, you can find Heather taking the lead for most of the events in Colorado, Wyoming, Vegas, Chicago, and beyond. When forced to take a day off you might see Heather on the ski slopes or enjoying a show at Red Rocks.

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Josh Barrett 

Art Director

Josh currently serves as Podium's primary Print Production Manager. With an extensive background in automotive marketing and print production, Josh continues to be an asset within the Podium team. Along with his role of managing Podium's custom print, signage, and design efforts, Josh plays a big part in the success of Podium's activation efforts, assisting with on-site logistics and event management. A South Carolina native, Josh moved to Colorado in 2012 and enjoys all the outdoor activities the state of Colorado has to offer.

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Carrie Axelberd

Office Manager

Carrie joined Podium in 2013 and manages company policies & procedures, payroll and taxes, and is happy to fill in wherever needed.  She was born and raised in CT, attended high school in Puerto Rico, and graduated from FIU in Miami.  Carrie and her husband had been coming to CO for a number of years to snowboard.  They always talked of moving to CO and in 2013 they relocated here from Florida with their 3 kids.  She loves the mountains and enjoys hiking, boarding, and spending time with her family.  Carrie also loves to cook and trying new recipes.  Prior to her office management career, Carrie’s background included hospitality management and sales.

Tom Poage

Logistics Manager

Along with his many duties for Podium's Supercross and Motocross programs, Tom manages Podium's transport logistics, including maintenance and DOT/IFTA compliance for Podium's fleet of trucks and trailers. A member of the Podium team since 2010, Tom's background includes small business entreprenuership, where he owned an auto-detailing business in his hometown of Tumwater, WA. Tom is also an avid mountain biker and a former motocross rider, having riden professionally in the Pacific Northwest throughout the 1970's.

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Alexa Robb

Engagement Marketing Manager

Alexa was born and raised in Colorado. Alexa started working with Podium in 2016 on a part-time basis as a Brand Ambassador. Upon her graduation from Colorado State University with a degree in Communication Studies in May 2017 she joined the team full time as an Engagement Marketing Specialist. Alexa now manages Toyota's engagement marketing programs at the Denver Art Museum, Vegas Golden Knights, University of Denver Athletics, and Denver Topgolf engagements. Alexa likes to spend as much time as possible in the mountains skiing, hiking and fishing.

Alex Rietze

Engagement Marketing Manager

Born in Rochester, NY, educated in Connecticut, Alex now calls Philadelphia home,where he manages all Tri-State Toyota events on behalf of Podium. Alex joined the team in 2021, making a move from the auto show circuit.  Alex loves ultimate frisbee, cooking, and the Buffalo Bills.

Brooke LaLonde

Engagement Marketing Specialist

Born in Louisville, Colorado and living in the Golden area for over 20 years, Colorado is truly Brooke’s home. Brooke started working for Podium part-time as a Brand Ambassador in 2017. After receiving her bachelor’s degree in Communication in 2021, she joined the team full time as an Engagement Marketing Specialist to further support experiential marketing efforts at Podium. A hunter/jumper equestrian since age 8, in her free time Brooke enjoys riding her horse as well as snowboarding and hanging out with her dog Daisy. 

Yeti

Director of Nonhuman Activities

After graduation from Neanderthal University in the fall of 2008,  Yeti joined the Podium team in 2009 as an entry-level warehouse intern. Podium quickly learned that Yeti's passion and talent could not be contained. He quickly worked his way up to the position of Crowd Engagement Manager, and ultimately to Director of Non-Human Resources. Yeti's role at Podium includes fan engagement, grunting, general buffoonery, and eating everything in sight. During his free time, Yeti enjoys snowboarding, hanging with friends, and scrap booking.